Our most anticipated event, CHFA Launch Pad, is back in Toronto this September. This “Dragons’ Den” style competition puts 8 selected brands, head-to-head in front of industry vets on the judging panel for a chance to launch your product ahead of the rest.

Meet Our Finalists!

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Up & Away

By Aeryon Wellness
Booth #720 at the Purity Pavilion

FOCUS SUPERFOOD CREAMER

By BUZZD Nutrition Inc.
Booth #1433
FOCUS SUPERFOOD CREAMER

BUZZD is a line of dairy-free superfood coffee creamers on a mission to make superfoods delicious and easy for health-conscious consumers to have in their daily routine. Their latest blend "FOCUS", uses apoptogenic mushrooms to promote focus and reduce stress, all with an incredible natural vanilla flavour.

Dream Pops Bites Peanut Butter

By Dream Pops/Propel Natural Brands
Booth #934
Dream Pops

Dream Pops Bites Peanut Butter are the best tasting plant-based ice cream on the market. Think Reese's peanut butter cups but better for you.

Born Again Protein Brownies

By GroundUp eco-ventures ltd.
Booth #2433
Born Again Protein Brownies

GroundUp eco-ventures upcycles beer and coffee byproducts to make nutrient-dense flours. Their Born Again Protein Brownies deliver both taste and nutrition. Each contains 8 gms of fiber and 5 grams of protein. Everything you want in a brownie, and even more of what you need.

Alcohol-Free Sangria

By Gruvi
Booth #451
Gruvi

Gruvi is the only alcohol-free beverage company in North America that produces de-alcoholized Sangria. It uses a premium California red blend that has been de-alcoholized, giving their Sangria an authentic and complex flavour.

Adapt2

By Gutsy Kombucha
Booth #732
Gutsy Kombucha

Gutsy Kombucha created Adapt2, an innovative beverage that combines fermented drinks and adaptogenic plants - super plants known to help the body adapt to daily stressors, improve cognitive functions, strengthen and invigorate the immune system, help balance your mood, and provide long-lasting energy. It’s the first and only ready to drink (RTD) made from fermented adaptogenic plants in Canada.

Hekate Sport

By Hekate
Booth #2442A
Hekate

Hekate is launching the first mushroom powered hydration product on the market. Their formula uses a combination of functional mushrooms and coconut water to provide naturally sourced electrolytes in a convenient on-the-go format. Adding functional mushrooms that have adaptogenic properties can help the body better handle the stress of training, while supporting focus and performance.

Berry Buglicious

By HOPE Pet Food
Booth #2443B
Berry Buglicious

HOPE Pet Food is closing the gap between sustainability and nutrition through an innovative and evidence-based approach using alternative proteins, such as insects, algae and fungi to create pet food.

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FOCUS SUPERFOOD CREAMER

By BUZZD Nutrition Inc.
Booth #1433

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Dream Pops Bites Peanut Butter

By Dream Pops/Propel Natural Brands
Booth #934

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Born Again Protein Brownies

By GroundUp eco-ventures ltd.
Booth #2433

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Alcohol-Free Sangria

By Gruvi
Booth #451

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Adapt2

By Gutsy Kombucha
Booth #732

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Hekate Sport

By Hekate
Booth #2442A

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Berry Buglicious

By HOPE Pet Food
Booth #2443B

Congratulations to Our Vancouver 2022 Winner

Watch the Launch Pad Pitches

When: Friday, September 16, 2022  5:00–6:15 PM ET  

Where: Rooms 206C & 206D , Beanfield Centre

Winner Announcement at the CHFA Industry Achievement Awards

When: Saturday, September 17, 2022 , 5:00–7:00 PM ET  

Where: Ballroom D, Beanfield Centre

showcase

Immuno10 Probiotic Oat-Based Smoothie

By Yoso / Jonluca Enterprises Inc
Booth #534 (Incubator Alley)

Here’s What’s up for Grabs:

$15,000 in advertising, plus a feature editorial with Grocery Business Magazine

Two, one-hour mentorship sessions with retail and CPG industry vets, Phil Chang and Kenny Vannucci and promotion on their awesome podcast, This Commerce Life!

A booth at CHFA NOW 2023
+ exposure through our CHFA industry publications and social media channels

Finalists will get the opportunity to be a part of a 2-hour claims workshop hosted by Shopper1st. This workshop will give you an overview of shopper behaviour principles, triggers to purchase and global best practices on claims that help your product move off the shelves.*

*Valued at $4,000

Who You Have to Win Over:

Our judging panel is made up of investors, category managers and more—if you want your product to launch to the next level, these are the people to impress. Click on their headshots to learn tips for success.

Q&A with Charles Buhagiar

charles buhagiar

Q: What are you looking for when bringing in new products to the natural, organic and wellness section of Metro?

A: I’m looking for products that set themselves apart from others, proving their unique advantage in the market.

Q&A with Mike Fata

ryan benn

Q: What’s the most important thing you’re looking for when scoping out new businesses to invest in?

A: The combination of a truly innovative product and a growth-focused founder make for a highly investable business.

Q&A with Shelley King

shelley king

Q: What makes a successful pitch?

A: A solid pitch is like an iceberg. You’re presenting this beautiful, shiny thing that is supported by the massive depth of the innovation, team, and business plan beneath it.

Q&A with Mary Scianna

mary scianna

Q: How can brands stand out from the competition?

A: Brands with a compelling story to support the product and well-designed packaging will stand out from the rest.

Q&A with Greg Wight

greg wight

Q: What will it take to win you over?

A: An offering designed with the end-user in mind, not just in the design of the product, but also how the Brand communicates with the person that will ultimately buy the product: The Shopper.

 VIEW Q&A
Charles Buhagiar
Category Manager, Metro
 VIEW Q&A
Mike Fata
Entrepreneur, Investor and Mentor
 VIEW Q&A
Shelley King
CEO, Natural Products Canada
 VIEW Q&A
Mary Scianna
Editorial Director, Grocery Business Magazine
 VIEW Q&A
Greg Wight
Co-Founder and Global COO, Shopper1st

Winner Announcement 

CHFA Industry Achievement Awards  

Location: Ballroom A in the Vancouver Convention Centre  

Saturday, April 23, 2022  

5:00 – 7:00 PM PT

What Does It Take to Win?

Judges are on the hunt for innovative products, a strong business plan, and a killer pitch to seal the deal.

Think your product is the next big thing?

Tell us about it by completing the application below, and you could be one of the eight finalists selected to go to the show.


The Rules:

  • You must be exhibiting at CHFA NOW Toronto 2022
  • Your product must be new. New flavours or new packaging formats do not count.
  • Your product must have launched/will be launching between September 1, 2021 and August 31, 2022
  • Your product and marketing material must comply with Canadian regulations
  • Application deadline is August 12, 2022.
  • Terms and conditions apply.

Highlights From Our Vancouver 2022 Event

Past Winners

aeryon

Aeryon Wellness
CHFA NOW Vancouver 2022
sperri

Sperri
CHFA Connect - Fall 2021
save da sea foods

Save da Sea Foods
CHFA Connect - Spring 2021
nuts for butter

Nuts for Cheese
CHFA Connect 2020
a river in the snow

Level Up Superfoods
CHFA West 2020
Sunset and boats

LOOP Mission
CHFA East 2019
a hot air balloon shaped like a dog

The Green Beaver Company
CHFA West 2019
a hot air balloon shaped like a dog

Partake Brewing
CHFA East 2018

Thank You to Our Partner Grocery Business Magazine

Thank You to Our Sponsors