Branding is Dangerous: Are You Using it Safely?

Wayne S. Roberts
Brand Strategist and Creative Director

SEPTEMBER 16, 2022
1:15–2:00 PM ET
RM 205A – BEANFIELD CENTRE

SESSION INFO

The short answer: Branding is a doubleedged sword. You can’t afford to be safe because safe doesn’t cut it; and you can’t afford to take the wrong risks that may cut your business to the bone. In this energizing and collaborative session, Wayne will shed new light on why branding fails and succeeds. He’ll also help you discover and embrace the actual “currency” customers use when they “buy.”  Most importantly, he’ll cut through the fog of branding doublespeak to share practical insights you can use now to grow your business sustainably. Spoiler Alert: It’s not easy, it’s not quick … but it works!

ABOUT WAYNE S. ROBERTS

Characterized by the Globe & Mail as “an advertising industry provocateur,” Wayne is an award-winning brand strategist and creative director who has worked extensively in the health and wellness sector. He pioneered the “brand community” perspective for clients across North America and knows how dangerous and apocryphal branding can be.