BRAND SCHOOL
Evolution of Performance Nutrition – Attracting Today’s Customer

PRESENTED BY:

Dr. Nicholas Rupcich, PhD
Owner of ANS Performance

SEPTEMBER 16, 2022
4:15–5:00 PM ET
RM 201B – BEANFIELD CENTRE

SESSION INFO

As demand for sport & performance nutrition products hits the mainstream, brands have had to adapt to changes in the retail landscape, target market and shortened product lifecycles. Dr. Nick reviews the evolution of sport nutrition from what was once a specialty niche to a growing category within the health and FDM channels – and offers key insights on what’s required to win. 

ABOUT DR. NICHOLAS RUPCICH, PhD

An avid basketball player, overall gym rat and sports coach, Dr. Nick Rupcich is the owner of ANS Performance, a Canadian supplement brand celebrating its 10th year in 2022. Nick, a graduate of McMaster University completed a PhD. in Biological Chemistry. Over the past 15 years he’s formulated hundreds of products globally for leading companies as a consultant, before starting his own brand. ANS Performance prides itself on developing innovative, high-quality products, backed by science