BRAND SCHOOL
Innovative Value Creation for the Conscious Consumer in the Beauty & Personal Care Industry

PRESENTED BY:

Evelyne Nyairo, M.Sc. P.Biol.
Founder of Ellie Bianca

SEPTEMBER 16, 2022
3:15–4:00 PM ET
RM 201C – BEANFIELD CENTRE

SESSION INFO

Our session will explore the following topics: 

  • The impact of inflation on the consumer purchasing behavior in the beauty & personal care industry 
  • The consumers are more conscious about the products they buy and are more interested in ingredients sourcing, brand stories, supporting local, and purchasing diverse and inclusive brands 
  • Consumers are looking for simpler, cleaner and easy to use products that are effective 
  • How to create value by tailoring the product offering to support the individual needs of our diverse customer 

ABOUT EVELYNE NYAIRO

Evelyne Nyairo, founder of Ellie Bianca has been recognized in the industry by many. She is the recipient of the Prestigious 2021 RBC Canadian Women Entrepreneurship award, CHFA Celebrating Diversity Award, the Covid 19 Leader Award and a Semi-finalist of the CANIE Black Entrepreneur of The Year Award. Evelyne has also been featured on the 2021 Dragon’s Den.