BRAND SCHOOL
Multivitamins Don’t Work: Battling Bad Press and How to Win Customer Trust

PRESENTED BY:

Charlotte Traas
Director of Education and Content at New Chapter, Inc.

SEPTEMBER 16, 2022
1:15–2:00 PM ET

SESSION INFO

Customer trust is built on quality products and great relationships, so what happens when an article or news story crosses their feed that makes them question the nutritional health industry as a whole? Join Charlotte Traas as she tackles the reasoning and myths behind the articles that drive customers away while strategizing how to build back customer trust to support your business and your customer’s wellness goals with exciting research, quality standards and transparency initiatives.

ABOUT CHARLOTTE TRAAS

Charlotte Traas is a Board-Certified Master Herbalist with a certification in Nutrition from Stanford University. Charlotte also holds a certification as a Lactation Specialist. Charlotte proudly serves as the Director of Education for New Chapter, Inc. She has extensively studied mycology, Traditional Chinese Medicine and is passionate about finding holistic ways to support wellness goals.