SPECIAL EVENTS

SPECIAL EVENTS

Special Events

CHFA NOW goes beyond the conference and tradeshow floor! From our pre-show digital series to our live podcasts, we’re adding special events and fun activations to add to your itinerary and further connect with the industry. We’ll be updating this page as we know more, so check back often!

CHFA NOW Digital

One week leading up to CHFA NOW Vancouver, we’re going live with CHFA NOW Digital—a FREE webinar series dedicated to sharing insights on how to succeed in retail and in business—from real-world examples and case studies to in-depth consumer research. It’s just a taste of what’s to come in Vancouver!

About Elyse Boulet

elyse boulet

Elyse brings with her over two decades of both client and agency expertise. She is an out-of-the box, forward-thinking leader with a highly contagious, energetic and entrepreneurial spirit. Over the years, she’s worked for local, national and international brands such as Cirque du Soleil, Coca-Cola, L’Oréal, BRP, Metro and Danone. Her work has been recognized in numerous strategic, creative and interactive marketing competitions in Canada and abroad such as STRAT Awards, CASSIES, The Dieline Awards, GDUSA Awards, Global PAC Leadership Awards, IDEA and Best Supplier of the Year Award by Danone to name a few. She currently oversees a team of fearless brand design and communication specialists in Toronto, Montreal and Mexico City.

About Martin Carrière

elyse boulet

Combining a creative career and the love of business strategy, Martin knows how to bring magic to any project without ever forgetting to base his recommendations on data and insights. Overseeing a team of dedicated communication professionals, he has proven his leadership on a wide array of projects from naming to packaging to full 360 communication campaigns. His 15+ years of experience at Ariad Health, FCB , Sid Lee and Pigeon enabled him to work with fantastic brands such as Nicorette, Nicoderm, Listerine, HomeSense, VQA, The Wine Marketing Association, President’s Choice Financial, TD Canada Trust, Grupo Bimbo , Corby Spirit and Wine and The Green Organic Dutchman to name a few. His organizational skills and his engagement to creating ROI for his clients make him a real industry staple.

About Greg Wight

greg wight

Greg is the Co-Founder of Shopper1st, a research company focusing on integrating proven subconscious triggers to purchase into communication plans. Greg has previously worked on both P&G and J&J’s Global Shopper teams. His work has been recognized with multiple Vendor of the Year Awards at leading Retailers for design work and he is the proud three-time recipient of the J&J North American and Global Shopper Awards. Shopper1st specializes in developing Claims which overcome barriers to purchase.

TUESDAY, APRIL 12, 2022 2:00 PM – 3:00 PM ET (11:00 AM - 12:00 PM PT)

Changing the world one pint at a time: A Nutrinor Case Study

 VIEW BIO
Elyse Boulet
President & Partner at Pigeon Brands
 VIEW BIO
Martin Carrière
Group Account Director at Pigeon Brands
Presented by:

Join Elyse Boulet and Martin Carrière, from Pigeon Brands, for an insider scoop on the strategy that led to the creation of the Nordic Milk, a concept based on terroir, sustainable agriculture and a unique traceability claim that helped this dairy line-up achieve double-digit growth.

This talk focuses on the power of tapping into a brand's truth to help create an authentic narrative that delivers strong results.

 VIEW RECORDING
THURSDAY, APRIL 14, 2022 2:00 PM – 3:00 PM ET (11:00 AM - 12:00 PM PT)

Winning With Your Shopper

 VIEW BIO
Greg Wight
Co-Founder & COO at Shopper1st
Presented by:
sponsor of session

Join a special presentation by Greg Wight, Co-Founder of Shopper1st, a research company specializing in consumers' subconscious triggers to purchase. His resume is impressive, having worked on both P&G and J&J’s Global Shopper teams and being the proud recipient of multiple awards like the J&J North American and Global Shopper Award (three times!!). Greg and Shopper1st love data, insights, and consumer trends – join in if you do too!

 VIEW RECORDING

Hosted Events

THURSDAY, SEPTEMBER 15, 2022

NCN-NPC Investor Meeting Joins Forces With CHFA NOW

Start-ups in the natural, organic and wellness space, get your pitches ready.

Natural Products Canada and Nutrition Capital Network's investor meeting will be hosted at CHFA NOW Toronto on September 15. Twenty of Canada's top natural nutrition start-ups can pitch to this prestigious collection of international investors and industry leaders.

Ready to take your business to the next level? Apply here.

For the full press release, click here.


 APPLY TO PITCH

Celebration Stations

SATURDAY, APRIL 23, 2022  3:30 PM – 4:30 PM PT  ON THE SHOW FLOOR

It’s Happy Hour Time!

women in naturals event banner

Celebrate with us! Enjoy cocktails, a beer or your beverage of choice during happy hour on the show floor from 3:30 PM to 4:30 PM on Saturday, April 23.

Grab a Drink from One of These Brands!
celebration station logo
Connect Brand Management / Better Bear Foods Inc.
Booth #1532
celebration station logo
Horizon Grocery + Wellness
Booth #1943
celebration station logo
Indigo Natural Products Management / Righteous Gelato
Booth #2021
celebration station logo
Koops' Mustard
Booth #1440
celebration station logo
LeBeau Excel
Booth #827
celebration station logo
Mid-day Squares + Wholly Veggie + Sapsucker
Booth #640 & 642
celebration station logo
Peak Performance Products / Biosteel
Booth #601
celebration station logo
UNFI
Booth #1527

Podcasts

About the Host

podcast host

Hayden Thomson is the creator and host of The Pack Heavy Podcast. He works in Business Development for FoodPak with a focus on food based CPG's.

He has a Masters Degree in Entrepreneurship & Innovation and an 18 year history immersed in the specialty coffee and hospitality industries.

About the Guest

podcast guest

Richard Pollock is the President & CEO at Pauling Labs - a Canadian company who manufacture a range of natural wellness consumer brands including Ener-C.

Richard brings a unique & insightful perspective built from real world experience and over 2 decades embedded in the CPG industry.

About the Guest

podcast guest

Mike co-founded Manitoba Harvest Hemp Foods in 1998. From 1998 to 2016, he ran all aspects of the company as Chairman of the Board and CEO. In February 2019 Mike helped guide the strategic sale of Manitoba Harvest to Tilray for $419 million dollars.

Mike is currently Chief Executive Officer of Fata & Associates, Chairman of the Board of Nuts For Cheese, Global Growth Advisor for Mid-Day Squares, Director (Past Chairman) of the Canadian Health Food Association (CHFA) and investor/advisor to a portfolio of companies.

Mike hosts the Founder to Mentor podcast, connecting you with world class founder mentors to inspire your personal and professional growth.

About the Host

podcast guest

Charles Chang is a serial entrepreneur who has started many successful companies including Lyra Growth Partners and the leading plant-based nutritional product company, Vega. Vega earned Charles many accolades such as: Fastest Growing Companies, Best Workplace, Best Managed Companies and Entrepreneur of the Year. In 2015, Charles led the sale of Vega to White Wave Foods (NYSE: WWAV) for US$550 million.

In 2016, Charles helped establish the Charles Chang Institute for Innovation and Entrepreneurship at Simon Fraser University, an interdisciplinary home and academic hub where people and ideas converge to foster entrepreneurial thinking and action. He also co-founded PowerPlay Young Entrepreneurs, a non-profit organization that helps elementary school students develop an entrepreneurial mindset. Charles lives with his family in West Vancouver, BC and is an active member of Young Presidents Organization (YPO), an avid golfer, fly fisherman, mountain biker, skier and Whistlerite wannabe.

About the Host

podcast guest

Ian Walker co-founded Left Coast Naturals 25 years ago. Today, Left Coast Naturals is Canada’s largest organic bulk foods distributor and manufactures two in-house brands, Hippie Snacks and Left Coast Organics. As a strong believer that business has a responsibility to lead the way to a sustainable future, Ian is committed to a triple bottom line philosophy. He lives in North Vancouver with his partner Louise and their four kids spend lots of time exploring the mountains.

About the Host

podcast host

Richard Pollock is the President & CEO at Pauling Labs - a Canadian company who manufacture a range of natural wellness consumer brands including Ener-C.

Richard brings a unique & insightful perspective built from real world experience and over 2 decades embedded in the CPG industry.

About the Host

podcast host

Desiree Nielsen is a registered dietitian with a private practice + consulting business in Vancouver. She is the author of the #1 Globe and Mail bestseller Eat More Plants and the upcoming Good for your Gut and host of The Allsorts Podcast, an evidence-informed wellness podcast that is all about a positive, inclusive approach to taking care of yourself.

About the Guest

podcast host

Dr. Matthew Nagra is a Naturopathic Doctor devoted to bringing the most up-to-date evidence-based nutrition information to his patients at his clinic in Vancouver. In 2018 he graduated from the Boucher Institute of Naturopathic Medicine after completing his bachelor’s of Science in Microbiology at the University of Victoria. He’s certified in plant-based nutrition through eCornell and the T Colin Campbell Center for Nutrition Studies. Dr. Nagra is also a public speaker and is known for his content across multiple social media platforms, where he often tackles misinformation around diet and nutrition, and deep dives into the latest nutrition research.

SATURDAY, APRIL 23, 2022 11:15 AM PT

The Pack Heavy Podcast

Host:
 VIEW BIO
Hayden Thomson
Host of The Pack Heavy Podcast | Food Packaging & Equipment Consultant / BDM at FoodPak Ltd
Guest:
 VIEW BIO
Richard Pollock
President & CEO at Pauling Labs
SATURDAY, APRIL 23, 2022 1:45 PM PT

Let’s Eat with Mark Samuel

Host:
Mark Samuel
Founder, IWON Organics
Guest:
 VIEW BIO
Mike Fata
CEO of Fata & Associates
SATURDAY, APRIL 23, 2022 3:45 PM PT

What Would Ben Do?

Host:
 VIEW BIO
Charles Chang
President & Founder of Lyra Growth Partners
Host:
 VIEW BIO
Ryan Benn
President of alive Publishing Group
Host:
 VIEW BIO
Ian Walker
Co-Founder of Left Coast Naturals
Host:
 VIEW BIO
Matt Breech
Co-Founder & CEO of TallGrass Natural Health
Host:
 VIEW BIO
Richard Pollack
President & CEO of Pauling Labs
SUNDAY, APRIL 24, 2022 11:15 AM PT

The Allsorts Podcast

Host:
 VIEW BIO
Desiree Nielsen
Registered Dietitian
Guest:
 VIEW BIO
Dr. Matthew Nagra
Naturopathic Doctor
SUNDAY, APRIL 24, 2022 1:45 PM PT

This Commerce Life

Host:
 VIEW BIO
Phil Chang
Host:
 VIEW BIO
Kenny Vannucci