Julie & Erin Talk Trends


Julie Drapeau & Erin Macklin
Purity Life Health Products LP

APRIL 22, 2022
2:15 PM – 3:00 PM PT
ROOM 205


In this interactive discussion, Julie and Erin will highlight upcoming trends based on current research, sales data and seasonal fluctuations.  They will transform the numbers into real, tangible actions you can take in your store and products you will want to have available to fulfill market demand. 


Julie Drapeau is a passionate and dynamic speaker with a Bachelor’s Degree in Consumer Economics from the University of Laval, Quebec City. Julie understands the health and beauty category given her experience at the Body Shop as a trainer as well as she is a Certified Esthetician (Marie de L incarnation, Quebec) and author of two books on the subject “Optimizing Your Natural Personal Care Sales” and “Haba-Cadabra with Category Management -Driving Natural Personal Care Sales”.

As Purity Life’s resident expert on the natural personal care category and Vice President of Sales, Julie loves to share her passion and 27 years of experience in the Natural Health industry. Her tag line is #leadingwithoptimism. 


Erin managed Independent Health Food Retail for more than 5 years before joining Purity Life.  Over the last decade she has fulfilled a variety of different roles with Purity Life, expanding her knowledge of natural wellness and currently heads up the marketing team. Erin loves innovation, health, and anything new and exciting.