The Sweet Alternative – Leading the Change in the Wellness Industry


Chelan Wilkins, RHN
Registered Holistic Nutritionist, Certified Marketing & Sales Executive

APRIL 22, 2022
1:15 PM – 2:00 PM PT
ROOM 203


Join Chelan Wilkins, RHN, as she discusses how Herbaland Naturals, a Canadian-owned and operated company, has pivoted to take their award-winning gummy vitamin brand to the next level, inspired by their core values Inclusivity, Sustainability and Community. When Herbaland started in 2009, they proved that supplements and vitamins could be fun and functional, replacing pills with gummies. Herbaland replaced gelatin with pectin and sugar with natural sugar-free alternatives to create a more inclusive product.

With the rise of gummy supplements and low sugar candies, Herbaland is emerging this spring with a switch to 100% compostable packaging and unique formulations again.


Chelan Wilkins is a Registered Holistic Nutritionist, Natural Health Educator and Certified Marketing and Sales Executive with several years of experience within the Natural Health and Wellness Industry. Over the last five years, Chelan has been educating retailers and consumers across Canada on various health and wellness topics and trends engagingly and educationally. Today, Chelan leads the marketing department at Herbaland Naturals Inc and is in charge of all brand education and training.