CHFA Industry Achievement Awards
CHFA Industry Achievement Awards

Nominations Are Now Open!

Celebrating Excellence in the Natural, Organic and Wellness Industry

The CHFA Industry Achievement Awards celebrate excellence in the natural, organic and wellness industry.
Recognize the hard work of others and share the successes of this industry by nominating a CHFA member today for one of our nine awards that will be presented at CHFA NOW Vancouver, April 23, 2022.

Why Enter the CHFA Industry Achievement Awards

Generate Attention

Celebrate Your Community

Build Your Brand

The CHFA Industry Achievement Awards​

CHFA Willie Pelzer Memorial Hall of Fame Award

The CHFA Willie Pelzer Memorial Hall of Fame Award is CHFA’s most prestigious award. It is given to an individual in the Canadian natural, organic and wellness industry for outstanding contributions to the development and growth of our industry.

CHFA Brand Impact Award

This award is presented to a brand that has executed a best-in-class marketing campaign within the past 12-months. This may cover PR, out of home (OOH), digital, direct or integrated campaigns.

Retail Innovation Award

This award is presented to a retailer that has demonstrated innovation and creativity in retail within the past 12-months. This may include original in-store design, best in class consumer experience for online or omnichannel shopping, or creativity in digital advertising or communications.

Excellence in Retail Sales Award

This award is presented to an individual working in retail sales who exemplifies leadership through outstanding customer service and product knowledge, merchandising skills and encouragement of suppliers in the health food industry. Nominees must be employed by a CHFA Retailer member in good standing. A regional award, nominees must be based in Western Canada (BC/AB/SK/MB). The recipient is also presented with a monetary award.

Award for Excellence in Sales

This award is presented to a sales representative who exemplifies leadership and exceptional service. Nominees must be employed by a CHFA Supplier member in good standing. A regional award, nominees must be based in Western Canada (BC/AB/SK/MB). The recipient is also presented with a monetary award.

Celebrating Diversity Award

This award acknowledges and celebrates organizations engaged in efforts that create a more inclusive institutional culture that promotes diversity and equity.

One to Watch Award

This award is presented to an individual who has demonstrated key initiatives and measurably contributed to a company’s success or impacted the natural health industry in Canada.

Agent of Change Award

The The Agent of Change Award acknowledges the presence of dedicated advocates and activists within our community. Presented to a CHFA Member company or individual that has made substantial contributions through their social justice advocacy work and who are champions of social justice and change.

Woman of Influence Award

The Woman of Influence Award celebrates a female leader who plays a vital role in building a better and more prosperous business and industry.

The Entry Process

1
CHFA Membership Required

The CHFA Industry Achievement Awards are a way for CHFA Members to recognize and celebrate achievement within our industry. Only members are eligible to nominate, vote and receive awards. A non-member can be nominated and win the CHFA Willie Pelzer Memorial Hall of Fame Award.

2
Important Deadlines

Deadline for nominations is extended to Monday, January 24, 2022

Voting is open February 3–17, 2022

3
Check the Criteria

To view the criteria for each award, please click here.

If you have any questions about the nomination process, please contact CHFA Awards at awards@chfa.ca or 1.800.661.4510 ext. 239.

4
Submit Your Nomination

To submit your nomination, please click here. Criteria for each award can be found here.

Please note that self-nominations are not allowed for the following awards:

  • CHFA Willie Pelzer Memorial Hall of Fame Award
  • CHFA Woman of Influence
  • CHFA Excellence in Sales
  • CHFA Award for Excellence in Retail Sales
  • CHFA One to Watch

5
Celebrate & Promote

Your work, if nominated, may be shared across CHFA social media, email and websites. We encourage all nominees to share their nominations with their communities.* Be sure to tag us at @cahealthfood.

*Only CHFA Members can vote. 1 vote per member company.