Exhibit at our CHFA NOW Incubator Alley...

The Lowest Cost, Turn-Key Way to Exhibit.

Incubator Alley features the hottest new start-up brands in the natural, organic, and wellness space. This high traffic area gives your brand a chance to get in front of Canada’s most influential retailers, brokers, and distributors.

86% of retailer attendees have buying authority or make purchase decisions*

*Based on stats from CHFA NOW Vancouver 2022. Attendees = 2,180 (doesn’t not include exhibitors, brokers, distributors, speakers or media). 

"We took the biggest risk to date on the Canadian Health Food Association, luckily it was the most successful show we’ve ever had with literally THOUSANDS of new points of retails coming to fruition in the next 6 months because of it."
David Schneiderman
Two Bears

How do I join Incubator Alley?

We know start-up life is tough, so we offer new brands a discounted rate and perks to get you started. 

2023 Incubator Alley Exhibitor Rates 

$ 899 per booth (Save 29% Off a Standard Booth) 
+ CHFA Membership fee (if applicable) ±
  • One (1) 5x10 shared booth – includes back and side drapes, carpet, and one (1) 4” draped table
  • Two (2) exhibitor badges per booth 
  • Access to all CHFA programs including Launch Pad, CHFA Industry Awards, CHFA advertising Opportunities and special CHFA Member rates on benefit partners.
  • Logo featured on website 
  • Social media mentions 
  • Logo featured in digital show guide & printed exhibit list 
  • Product showcase display  (physical & online)

What Our Incubator Alley Exhibitors Say:

"5 Key Takeaways from Susgrainable Health Foods Inc. first big tradeshow #chfanow

  1. Go in with #goals, not #expectations! We had quantifiable goals and crushed them before Happy Hour began on Saturday. 💪
  2. Bring the energy! An awesome booth is great, but people gravitate to areas where there is excitement. 🥳
  3. Don’t sell – network!! It’s about building #relationships. We not only built a lot of new connections, but got to re-connect and discuss collabs with so many others! 👫
  4. A good #distributor and #broker are worth their weight in gold at these things! Horizon Distributors, Inc., Left Coast Naturals & Propel Natural Brands really stood out during the show. 👏
  5. Attending the Friday conference was a game changer! Canadian Health Food Association brought in some amazing speakers with lots of great data shared - thanks Aaron Skelton. Plus the opportunity to connect in a quieter environment proved so valuable over the next two days. 🙌🏼"
Susgrainable Health Foods
"What an incredible experience and opportunity. We made connections that would’ve taken us years, if it wasn’t for shows like Canadian Health Food Association."
Venessa Stonehouse
Mindful Fud
Patterns-22

Book Your Incubator Alley Booth Today

Patterns-20