What You’ll Win:

• $5,000 cash prize from presenting partner, alive Publishing
• $10,000 in advertising through alive publications.
• A consulting and data package from NielsenIQ worth over $10,000, including access to NIQ’s MarketTrack or Omni data and expert guidance. This prize helps uncover insights on category, competition, and consumers in Canada. With tailored consulting, the winner will learn to leverage data for strategic decisions that accelerate growth. As Canada’s leading provider of consumer intelligence, NIQ delivers insights that drive results to take your brand to the next level.
• Brand Natural offers $10,000 in customized brand consultation for emerging natural product companies. The winner will work directly with Johanna Israel-Duprey and Brian Saul—your strategic packaging partners—to clarify positioning, sharpen storytelling and identify strategic opportunities to strengthen shelf presence and accelerate growth. With decades of experience guiding challenger brands across Canada, we help founders gain the focus and confidence to move forward with impact.
• A $10,000 Product Strategy, Quality & Regulatory Roadmap Package by Salix Sciences. This tailored consulting package supports any category, foods, beverages, cosmetics, or NHPs. By outlining regulatory pathways, quality requirements, testing considerations, and claims feasibility, this prize provides the clarity and structure needed to advance product trajectory with confidence. The winner receives a clear, actionable roadmap that strengthens product integrity, reduces compliance risk, and guides evidence-informed development anywhere from concept to launch.
• Promotion across CHFA’s newsletter and social media
• A booth at our next CHFA NOW trade show
• Complimentary CHFA membership for one year
• Press release promoting Launch Pad finalists and the winner

Prize to be accepted as awarded, no substitutions.