BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20220826T191143Z DESCRIPTION:Speaker: Wayne S. Roberts\n\n\nThe short answer: Branding is a double-edged sword. You can’t afford to be safe because safe doesn't cut it\; and you can't afford to take the wrong risks that may cut your busin ess to the bone. In this energizing and collaborative session\, Wayne will shed new light on why branding fails and succeeds. He'll also help you di scover and embrace the actual “currency” customers use when they “bu y." Most importantly\, he'll cut through the fog of branding doublespeak to share practical insights you can use now to grow your business sustaina bly. Spoiler Alert: It’s not easy\, it's not quick ... but it works!\n \ n________________________________\n\n\nPlease note: We try to plan as much as we can in advance but sometimes things change! Please check the Confer ence Schedule on the day of the event for the most up-to-date room number information. \n \nCharac terized by the Globe & Mail as "an advertising industry provocateur\," Way ne is an award-winning brand strategist and creative director who has work ed extensively in the health and wellness sector. He pioneered the "brand community" perspective for clients across North America and knows how dang erous and apocryphal branding can be.\n DTEND;TZID="Eastern Standard Time":20220916T140000 DTSTAMP:20220826T191143Z DTSTART;TZID="Eastern Standard Time":20220916T131500 LAST-MODIFIED:20220826T191143Z LOCATION:Beanfield Centre\; Room 205A PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:CHFA NOW: Branding is Dangerous: Are You Using it Sa fely? TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000F0DA5CF55DB9D801000000000000000 01000000076BE05D1515390408043744975373CE6 X-ALT-DESC;FMTTYPE=text/html:\n\n\n

Speaker: Wayne S. Rob erts

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The short answer: Branding is a double-edged sword. You can’\;t afford to be safe because safe doesn't cut it\; and you c an't afford to take the wrong risks that may cut your business to the bone . In this energizing and collaborative session\, Wayne will shed new light on why branding fails and succeeds. He'll also help you discover and embr ace the actual “\;currency”\; customers use when they “\;bu y."\; \; Most importantly\, he'll cut through the fog of branding doublespeak to share practical insig hts you can use now to grow your business sustainably. Spoiler Alert: It&# 8217\;s not easy\, it's not quick ... but it works!

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Please note: We try to plan as much as we can in advance but someti mes things change! Please check the
Conference Schedule on the day of the event for the most up-to-date room number informat ion. \;

 \;

Characterized by the Globe & \; Mail as "\;an advertising industry provocateur\,"\; Wayne is an award-winning brand strategist and creative director who has worked exten sively in the health and wellness sector. He pioneered the "\;brand co mmunity"\; perspective for clients across North America and knows how dangerous and apocryphal branding can be.

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